What To Do When Galleries Aren’t Interested

Thanks for joining me today. I want to discuss a common and frustrating issue: what to do when galleries don’t seem interested in your work. It can feel disheartening, but remember that rejection is part of the journey for all artists. The good news is there are plenty of things you can do to turn your situation around. 

Take a critical look at your work.

Galleries receive countless submissions so your art needs to stand out. Sometimes, this means taking a step back and objectively analyzing your pieces. Are they cohesive? Do they show both technical proficiency and a unique voice? Seek feedback from trusted peers, mentors, or other artists whose opinions you respect. Do not ask just anyone - your family members likely have no idea whether your art is strong or not.

Analyze: Is it a right fit?

If you know your work is strong and has a unique voice you still must recognize that not every gallery is the right fit for your work. Research galleries thoroughly before applying to ensure your style aligns with their aesthetic and mission. Look at the types of artists they represent and the exhibitions they host. This can save you time and increase your chances of being noticed by the right galleries.

For example, if you specialize in contemporary abstract art, applying to a gallery known for traditional landscape paintings might not be the best use of your efforts. I found that by targeting galleries that showcased similar styles to mine, my acceptance rate was quite high.

Leverage OPAs

And though it might sound counterintuitive to be more selective in the galleries you reach out to - it’s also important to cast a wide net. If you’re only applying to a few galleries, you’re limiting your chances of acceptance. Increase the number of galleries you apply to, while still maintaining the selectivity we just talked about. Sometimes it's just a numbers game.

While you’re waiting to hear back from galleries, don’t just sit around. Work on building your own audience through other means. Use social media to showcase your work. Create a professional website and start reaching out to OPAs. 

I’ve found that building an audience online through OPAs not only increases visibility but also attracts galleries. They are often looking for artists who already have a following and can bring in potential buyers. Plus, having a supportive audience can boost your confidence and provide valuable feedback.

Consider other ways to showcase your artworks

And finally, while traditional galleries are great, they’re not the only option. Consider showing your work in alternative spaces like cafes, restaurants, community centers, shops or pop-up galleries. These venues can provide valuable exposure and sales opportunities. Getting to show your work yourself can lead to insights about your potential collectors and might just lead to some connections that result in that gallery relationship you’re looking for.

To put it bluntly - don’t wait for that perfect gallery situation. You can start making things happen for yourself right now. And while you are focused on other pursuits, don’t be surprised if that gallery opportunity shows up anyway.

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To wrap things up, if galleries don’t seem interested in your work, don’t get discouraged. Analyze and improve the quality of your art, be selective about where you apply, and increase the number of galleries you reach out to. Meanwhile, focus on building your own audience and getting your art out within your community. 

All the best,

Jennifer